About

WIP is a software design and engineering lab focused on building at the intersection of design, AI, and human-computer interaction.

Here's what we believe: AI is extraordinarily powerful, but most AI tools are extraordinarily bad at helping people actually use that power. They're built by engineers who understand the technology but not the people using it. And that's a problem.

WIP comes from a background in marketing and advertising, which means years of understanding what makes people click, what makes them frustrated, and what makes them come back. That perspective shapes everything we build.

Our focus is on closing the gap between what AI can do and what people need it to do. We design systems that feel simple and intuitive on the surface while running sophisticated technology underneath. No confusing interfaces. No fighting with prompts. Just tools that work the way you think.

We're interested in the hard problems: How do you make AI feel natural? How do you design interfaces that make complex technology accessible? How do you build software that actually solves problems instead of creating new ones?

If you're working on similar questions, let's talk.