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Work in Progress

Studio of Bridger Tower. Applying design, code, and AI to drive revenue.

I help teams shape brand, product, and web experiences that are clear, useful, and built to convert.

WIP studio homepage visual
Waterloo Bridge, London, at Sunset, 1904, Claude Monet

Work

About

I'm Bridger Tower. WIP is my design and engineering studio, focused on building products at the intersection of AI, design, and human-computer interaction.

I come from a marketing and advertising background, so I care deeply about what people actually do, not just what software can do in theory.

My work is about making advanced systems feel clear and practical: strong product thinking, sharp interaction design, clean execution, and business outcomes.

I focus on closing the gap between technical capability and usable experience, especially in AI products where most teams still over-index on complexity.

If you're working on similar questions, let's talk.

Services

  • AI - I design and ship practical AI features, assistants, and workflows that improve customer outcomes and operational speed.

  • Brand - I shape positioning, messaging, and identity so your product feels distinct, consistent, and easier to trust.

  • Design - I craft interfaces and interaction systems that are clear, fast, and conversion-focused from first click to daily use.

  • Marketing - I align narrative, funnel, and launch execution so product value is obvious and performance compounds over time.

  • Product - I translate strategy into roadmap and shipped experiences, balancing user needs, technical reality, and business goals.

  • Web - I build and launch high-quality web experiences, from landing pages to full product surfaces and integrations.